Sales, Marketing and Customer Service
Sales, Marketing & Customer Service Occupations
Although the employment growth in this occupational group over the five-year period was below average, it nonetheless represents an additional 24,500 persons employed since 2019. A high volume of recent job hires and job leavers indicates that job churn is a significant feature, particularly for sales assistants and customer service occupations. While the Central Bank forecasts a continuation of consumption growth as a result of rising real income and stable employment levels, consumer sentiment has dipped in recent months due primarily to concerns relating to household finances. These trends are likely to have an impact on demand for sales-related occupations, particularly those in the wholesale and retail sector. Recent research by DETE on the potential impacts of AI indicates that sales and marketing occupations have the potential to see both net gains and net losses as a result of the more widespread take-up of AI, with roles such as sales assistants and call centre workers being negatively affected, while AI is expected to enhance jobs such as sales/marketing managers and directors.